Artainment is a social enterprise registered in the European Union, the United Kingdom and the United Arab Emirates. Artainment conceives and develops visitor attractions, festivals and events as well as art projects in Europe, the Middle East, Asia, North America and Africa, often in unusual locations.

Artainment's activations are designed to surprise and delight visitors while they are also about stimulating thought and discussion about social, economic and cultural issues.

Artainment is a network of industry veterans; click here for team members' bios.

Our Current Projects

Creative and strategic consultancy for a traditional mythology-based platform (games, films, VR, theme parks) – Fantasy Platform
Concept, design and development of the Monaco country pavilion – World Expo Osaka 2025
Design and development of an immersive thematic visitor attraction - Saudi Arabia
Concept and design of visitor attractions – Bangalore Airport (India)
Design and delivery of a programme for arts and culture-led urban regeneration – Italy
Design, planning and supervision of a programme for arts and culture-led regional economic development – Indonesia
Creation and production of Closed Infinity, travelling contemporary dance immersive experience – Europe
Concept development and design of Egami, a media arts space for young people – Turkey
Concept development and design of Wondertown, a science and technology visitor attraction – United Arab Emirates

Selected Completed Projects

Venice Biennale 2024 - Concept Development for Part of a Country Pavilion
Enrico Caruso Museum (Naples, Italy) - Concept Design of This Museum About The Opera Singer
COP28 (Dubai, UAE) - Concept Design and Art Direction for an Interactive Experience Featuring Music Made by Plants
Concept, design, delivery and management of Alif – The Mobility Pavilion – World Expo Dubai 2020
Concept, design, delivery and management of the Netherlands Pavilion – World Expo Milan 2015
Cultural programme design and production Rio Olympics 2016
Cultural programme design and production
London Olympics 2012
Production and management of the Peter Lindbergh travelling exhibition
Assessment of existing attractions and concept for new attractions Taman Mini Indonesia Indah
Assessment of existing attractions and concept for new attractions Shenzhen Window of the World
Programme development and production European Capital of Culture Riga 2014
Programme development and production European Capital of Culture Tallinn 2011
International expansion Amsterdam Light Festival
Creative and conceptual design Natural History Museum Kenya
Masterplan conversion into a visitor attraction of a former royal palace The Netherlands
Concept development food-themed visitor attraction The Netherlands
Temporary conversion of abandoned buildings into arts spaces The Netherlands, Egypt
Serge Clottey artist residency, performance and exhibition at LUISS University Rome Italy
Development of city-wide leisure, entertainment, arts and cultural heritage offerings Chongqing, China
Assessment and reimagination of living history attraction Colonial Williamsburg USA

Our Services



Concepts, plans, look and feel, tone of voice.

Turnkey projects as well as parts such as pre-production and concept design.

Co-creation with artists, activists, subject matter experts and clients.



Project management Supervision of architects, experience designers, audiovisual and other specialists (Interim) management



Assessment of existing attractions – strategic, commercial, financial, operational.

Master planning.

Arts and culture-led revitalisation of cities and regions.

Strategy, operational and commercial management for new ventures.

Governance of cultural organisations.

How We Work

  • makes arts and culture come alive for everyone
  • mixes entertainment with social, cultural and economic issues
  • corrects incorrect and incomplete images of countries, areas and cities
  • broadens and deepens knowledge, insight and opinions
  • shows how innovative technologies impact our societies
  • co-creates concepts and content with stakeholders and partners
  • our clients are from governments, private sector to NGOs and the creative sector
Three approaches:
  • Development and realisation of new projects commissioned by clients in which close collaboration leads to original and effective means of realising clients objectives
  • Adaptation of existing concepts to meet clients and partners' needs
  • Development and realisation of projects developed in-house for which partners are sought
Why We Do It

Artainment is a social enterprise, meaning we are motivated by the desire to create fulfilling and fun experiences, as well as the urge to improve our world, one smile at a time.

We believe that mixing joy and food for thought has the most impact, especially today.

Our Team

image team

Erik van der Schaft

Founder and CEO

Design, development and management of visitor attractions and events in the arts, entertainment, sports and media. Europe, Middle East, Africa and Asia

image team

Sana Lavrov

Business Development and Operations Europe and North America

Development and production of activations in the arts, entertainment and sports. Europe, North America

image team

Quincy Quayson

Business Development Middle East, Asia and the Americas

Business development and management in science and technology and events. Europe, Middle East

image team

Phillip Al Redha


Event and visitor attraction operations. Europe, Middle East

image team

Sophie Lavrov

Creative Designer

Visual concept development, design, photography Europe, Africa

Contact Us